Tynor Orthotics Pvt Ltd. was established at a time when Orthopedic devices available to Indian patients were either of poor quality if manufactured in India or were prohibitively costly if imported. In the early 1990s, India's macroeconomic fabric underwent a significant transformation. With the liberalization of the economy, Indian consumers were introduced to high-quality goods from around the world in almost every region. In orthopedics, too, the Indian customer desired high-quality, low-cost goods. We concentrated on the following areas in order to achieve our target of good quality and affordability:

• Exceptional organizational effectiveness
• The cutting-edge assembly plant
• A systematic approach to manufacture computer-aided design in
• three dimensions,
• A dedicated group of experts.

Since orders overflowed from day one, marketing was never our strong suit, and maybe it was never expected.